The IDO Marketing Strategies We Tried Recent past

 We always follow an experimental culture when it comes to marketing at AppDupe. And when it comes to Initial Dex Offering (IDO) projects, we’ve tried a lot of strategies over two years (2020 & 2021). Some worked well, a few worked decently, while some didn’t, which is the crux of any marketing campaign. 

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Let us walk you through the IDO marketing strategies that came good in the recent past

Search Engine Optimization (SEO)

Search engine optimization is often underestimated by new businesses. If you want your Play-to-Earn IDO to be successful in the long run, you should start by optimizing your website.

According to our internal SEO experts, you should publish between 8 and 12 pieces of high-quality content per month in order to have your content appear at the top of organic searches. To put it another way, you should get started right away!
 

Social Media

When a commoner thinks of social media, odds are sites like Instagram and Facebook come to mind. However, there is much more than them; especially Discord, which seems like an ideal community-building platform. 

Discord served as a proper engagement tool, where we hosted ask-me-anything (AMA) sessions to clear every cloud surrounding the ICO project.

Public Relations (PR)

You're probably aware of how difficult public relations campaigns can be if you're in business. It is critical to get PR right to keep your customers happy. Still, it's also important to protect your brand's image in the eyes of your stakeholders, the media, and even governmental bodies or other powerful institutions.

Conclusion

Even small businesses require marketing to raise brand awareness and generate interest in their products. You may have contemplated a new-age product idea but struggling to raise funds. You wouldn't want to end up with fewer funds just because of careless marketing, would you?

You don't need a Fortune 500 company but a proper IDO marketing agency to oversee your marketing stuff. If you want us to be that agency, we'll be more than glad!

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